图 书 馆
可持续和成功的创新传播活动：利用品牌活动和分层出版物Sustainable & Successful Innovation Communication Campaigns: Leveraging Branded Events & Layered Publications |
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| 课程网址: | http://videolectures.net/incogoesglobal2011_rao_ssic/ |
| 主讲教师: | Madan Mohan Rao |
| 开课单位: | 信息不详。欢迎您在右侧留言补充。 |
| 开课时间: | 2012-05-12 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This talk will show how effective communications strategies can be devised for promoting awareness about innovation and best practices via a combination of competitions, awards, publications, research and effective branding. Based on the regional competitions and awards for use of new media in South Asia, this talk will give examples of online and offline publications along with a meticulous jury process to showcase best practices and emerging innovations. The Manthan and mBillionth awards in South Asia are based on the jury process of the World Summit Awards (WSA). The broad-ranging awards and authoritative publications together constitute periodic benchmarks of innovation levels, which can reach a wide audience if properly branded and evangelised. Tips, roadmaps and resources will be provided, based on the speaker's ongoing book series. |
| 关 键 词: | 可持续发展; 新兴创新; 最佳实践; 创新新闻 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2022-08-02：zkj |
| 最后编审: | 2022-08-02：zkj |
| 阅读次数: | 20 |