0


商业决策的经济分析

15.010 / 15.011 Economic Analysis for Business Decisions
课程网址: http://ocw.mit.edu/courses/sloan-school-of-management/15-010-econ...  
主讲教师: Ernst Berndt ; Joseph Doyle ; Michael Chapman; Thomas Stoker
开课单位: 麻省理工学院
开课时间: 信息不详。欢迎您在右侧留言补充。
课程语种: 英语
中文简介:
15.010是斯隆商学院微观经济学的核心课程,针对非斯隆学生的部分标为15.011。我们的目标是让您了解分析工具的工作知识,这些分析工具对企业必须经常做出的经济决策具有最直接的影响。强调市场结构和产业绩效,包括企业战略互动。我们将详细研究单个市场的行为——以及在这些市场中买卖的生产者和消费者——重点关注成本分析、市场需求的决定因素、定价策略、市场力量,以及政府监管政策的影响。我们还将研究经济学对其他商业实践的影响,如激励计划、拍卖和转让定价。
课程简介: 15.010 is the Sloan School's core subject in microeconomics, with sections for non-Sloan students labeled 15.011. Our objective is to give you a working knowledge of the analytical tools that bear most directly on the economic decisions firms must regularly make. We will emphasize market structure and industrial performance, including the strategic interaction of firms. We will examine the behavior of individual markets -- and the producers and consumers that sell and buy in those markets -- in some detail, focusing on cost analysis, the determinants of market demand, pricing strategy, market power, and the implications of government regulatory policies. We will also examine the implications of economics on other business practices, such as incentive plans, auctions, and transfer pricing.
关 键 词: 市场建设; 工业现象; 个人市场
课程来源: 信息不详。欢迎您在右侧留言补充。
最后编审: 2018-11-11:wrq
阅读次数: 221