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政治的生意:拉丁美洲的观点

The Business Of Politics: A View Of Latin America
课程网址: https://ocw.mit.edu/courses/21a-506-the-business-of-politics-a-vi...  
主讲教师: Maria Vidart-Delgado
开课单位: 麻省理工学院
开课时间: 2014-01-01
课程语种: 英语
中文简介:
本课程着眼于美国政治营销行业的诞生和国际扩张,特别强调拉丁美洲。我们将把注意力集中在塑造美国和不同拉丁美洲国家政治营销实践的文化进程、社会政治背景和道德乌托邦上。通过研究政治业务核心的辩论和专家实践,我们将探讨民主的“普遍”概念在穿越时空时如何被解释和改造。具体来说,我们将研究在不同文化背景下尝试政治营销的不同群体如何理解公民在民主中的作用。
课程简介: This class looks at the birth and international expansion of an American industry of political marketing, with a special emphasis on Latin America. We will focus our attention on the cultural processes, sociopolitical contexts and moral utopias that shape the practice of political marketing in the U.S. and in different Latin American countries. By looking at the debates and expert practices at the core of the business of politics, we will explore how the “universal” concept of democracy is interpreted and reworked as it travels through space and time. Specifically, we will study how different groups experimenting with political marketing in different cultural contexts understand the role of citizens in a democracy.
关 键 词: 营销行业; 文化进程; 文化背景
课程来源: 麻省理工学院公开课
数据采集: 2024-01-28:chenjy
最后编审: 2024-01-28:chenjy
阅读次数: 6