图 书 馆
网络营销：在线营销基本指南eMarketing: The Essential Guide to Online Marketing |
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| 课程网址: | http://opencontent.uct.ac.za/Commerce/Information-Systems/eMarket... |
| 主讲教师: | Jean-Paul Van Belle |
| 开课单位: | 开普敦大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion. |
| 关 键 词: | 客户关系; 网络营销; 教科书; 声誉管理 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2016-05-17：zhaoao |
| 阅读次数: | 35 |