图 书 馆
大规模计算广告Computational Advertising at Scale |
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| 课程网址: | http://videolectures.net/kdd2018_rajan_computational_advertising/ |
| 主讲教师: | Suju Rajan |
| 开课单位: | 信息不详。欢迎您在右侧留言补充。 |
| 开课时间: | 2018-09-24 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Machine learning literature on Computational Advertising typically tends to focus on the simplistic CTR prediction problem which while being relevant is the tip of the iceberg in terms of the challenges in the field. There is also very little appreciation for the scale at which the real-time-bidding systems operate (200B bid requests/day) or the increasingly adversarial ecosystem all of which add a ton of constraints in terms of feasible solutions. In this talk, I’ll highlight some recent efforts in developing models that try to better encapsulate the journey of an ad from the first display to a user to the effect on an actual purchase. |
| 关 键 词: | 大规模计算广告; 机器学习文献; CTR预测问题; 可行的解决方案 |
| 课程来源: | 视频讲座网 |
| 数据采集: | 2023-03-16：cyh |
| 最后编审: | 2024-01-19：liyy |
| 阅读次数: | 19 |