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创业销售

Entrepreneurial Sales
课程网址: https://ocw.mit.edu/courses/15-387-entrepreneurial-sales-spring-2...  
主讲教师: Lou Shipley; Kirk Arnold; Dennis Hoffman
开课单位: 麻省理工学院
开课时间: 2015-01-01
课程语种: 英语
中文简介:
本课程概述了如何向复杂的市场销售技术产品的实用和战术细节。如何建立和管理销售队伍;为销售人员建立薪酬系统、分配区域、解决争议和处理渠道冲突。专注于向客户销售,无论是通过直销人员、渠道销售人员还是建立 OEM 关系。
课程简介: This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship.
关 键 词: 销售技术; 分配区域; 薪酬系统
课程来源: 麻省理工学院公开课
数据采集: 2024-03-11:chenjy
最后编审: 2024-03-11:chenjy
阅读次数: 4