创业销售Entrepreneurial Sales |
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课程网址: | https://ocw.mit.edu/courses/15-387-entrepreneurial-sales-spring-2... |
主讲教师: | Lou Shipley; Kirk Arnold; Dennis Hoffman |
开课单位: | 麻省理工学院 |
开课时间: | 2015-01-01 |
课程语种: | 英语 |
中文简介: | 本课程概述了如何向复杂的市场销售技术产品的实用和战术细节。如何建立和管理销售队伍;为销售人员建立薪酬系统、分配区域、解决争议和处理渠道冲突。专注于向客户销售,无论是通过直销人员、渠道销售人员还是建立 OEM 关系。 |
课程简介: | This course outlines the practical and tactical ins and outs of how to sell technical products to a sophisticated marketplace. How to build and manage a sales force; building compensation systems for a sales force, assigning territories, resolving disputes, and dealing with channel conflicts. Focus on selling to customers, whether through a direct salesforce, a channel salesforce, or building an OEM relationship. |
关 键 词: | 销售技术; 分配区域; 薪酬系统 |
课程来源: | 麻省理工学院公开课 |
数据采集: | 2024-03-11:chenjy |
最后编审: | 2024-03-11:chenjy |
阅读次数: | 5 |