图 书 馆
如何开发“突破性”产品和服务How To Develop "Breakthrough" Products And Services |
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| 课程网址: | https://ocw.mit.edu/courses/15-356-how-to-develop-breakthrough-pr... |
| 主讲教师: | Prof. Eric von Hippel |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2004-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | To prosper, firms must develop major product and service innovations. Often, though, they don’t know how. Recent research into the innovation process has made it possible to develop “breakthroughs” systematically. 15.356 presents several practical concept development methods, such as the “Lead User Method,” where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the “art” required to implement a concept development method. 15.356 is a half-term subject. |
| 关 键 词: | 服务创新; 概念开发方法; 案例研究 |
| 课程来源: | 麻省理工学院公开课 |
| 数据采集: | 2024-03-19：chenjy |
| 最后编审: | 2024-03-19：chenjy |
| 阅读次数: | 2 |