图 书 馆
病毒性营销的动力The Dynamics of Viral Marketing |
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| 课程网址: | http://videolectures.net/solomon_leskovec_dvm/ |
| 主讲教师: | Jure Leskovec |
| 开课单位: | 耶鲁大学 |
| 开课时间: | 2007-02-25 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observed the propagation of recommendations and the cascade sizes, which can be explained by a stochastic model. We then established how the recommendation network grows over time and how effective it is from the viewpoint of the sender and receiver of the recommendations. While on average recommendations are not very effective at inducing purchases and do not spread very far, there are product and pricing categories for which viral marketing seems to be very effective. This is a joint work with Lada Adamic and Bernardo Huberman from HP Labs. |
| 关 键 词: | 计算机科学; 机器学习; 神经网络 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-06-08：吴雨秋(课程编辑志愿者) |
| 阅读次数: | 21 |