图 书 馆
MKT611:营销研究MKT611: Marketing Research |
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| 课程网址: | http://ocw.vu.edu.pk/CourseDetails.aspx?cat=Marketing&course=MKT6... |
| 主讲教师: | Dr. Zulfiqar Ali Khan |
| 开课单位: | 巴基斯坦虚拟大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Introduction to Marketing Research, Selection of Marketing Research Supplier, Defining marketing research problem and developing an approach, Searching secondary data and their citation, Research Design and its classification, Exploratory Research Design, Qualitative marketing research, Descriptive (Survey) Research Design, Causal Research Design, Experimentation, Measurement and Scaling, Sampling procedures, Designing a good research questionnaire, Data collection and fieldwork, Data Analysis, Data preparation and data cleaning, Descriptive and inferential statistics, Correlation Analysis, Testing the Difference between the Means, Analysis of Variance, ANOVA and Post Hoc Analysis, Regression Analysis, Report Writing, Components of Research Report, Citation of references in report, Presentations of Reports, Demand Forecasting, New Product Research, Advertising Research, International Marketing Research |
| 关 键 词: | Marketing; Research; supplier |
| 课程来源: | 巴基斯坦虚拟大学公开课 |
| 最后编审: | 2020-10-01：yumf |
| 阅读次数: | 18 |