图 书 馆
15.818定价（麻省理工学院）15.818 Pricing (MIT) |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-818-pric... |
| 主讲教师: | Prof. Catherine Tucker |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses. |
| 关 键 词: | 定价策略; 战术框架; 价格定制 |
| 课程来源: | MIT Course |
| 最后编审: | 2015-09-28：linxl |
| 阅读次数: | 40 |