图 书 馆
从信息技术中创造商业价值15.571 Generating Business Value from Information Technology |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-571-gene... |
| 主讲教师: | Jeanne Ross |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course provides concepts and frameworks for understanding the potential impact of information technology (IT) on business strategy and performance. We will examine how some firms make IT a strategic asset while other firms struggle to realize value from IT investments. The course focuses on the implications of increased digitization for defining business strategies and operating models, and explores the roles of both general managers and IT executives in using IT to achieve operational excellence and business agility. Topics include business operating models, IT investment and prioritization, business strategy and IT alignment, the design and governance of digitized processes, and the role of the IT unit. Draws heavily on research and case studies from MIT Sloan Center for Information Systems Research. Restricted to graduate students. |
| 关 键 词: | IT管理; 信息技术管理; 电脑信息建筑 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2018-11-12：wrq |
| 阅读次数: | 24 |