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基于抗噪时变因子图的社会行为跟踪

Social Action Tracking via Noise Tolerant Time-varying Factor Graphs
课程网址: http://videolectures.net/kdd2010_tan_sat/  
主讲教师: Chenhao Tan
开课单位: 康奈尔大学
开课时间: 2010-10-01
课程语种: 英语
中文简介:
众所周知,社交网络中的用户行为(动作)受到诸如个人兴趣,社会影响和全球趋势等各种因素的影响。然而,很少有出版物系统地研究社交行为如何在动态社交网络中发展,以及不同因素在多大程度上影响用户行为。在本文中,我们提出了一种噪声容忍时变因子图模型(NTT FGM),用于建模和预测社会行为。 NTT FGM同时模拟社交网络结构,用户属性和用户行为历史,以更好地预测用户的未来行为。更具体地说,用户在时间t的动作是由她在t的潜伏状态产生的,这受到她的属性,她在时间t 1的潜在状态和她的邻居在时间t和t 1的状态的影响。基于这种直觉,我们使用NTT FGM模型正式化社会行动跟踪问题;然后结合连续线性系统和马尔可夫随机场的思想,提出了一种有效的算法来学习模型。最后,我们提出了一个关于预测未来社会行为的模型的案例研究。我们在三种不同类型的真实世界数据集上验证模型。定性地说,我们的模型可以揭示一些有趣的社会动态模式。定量地,实验结果表明,该方法优于几种基线动作预测方法。
课程简介: It is well known that users' behaviors (actions) in a social network are influenced by various factors such as personal interests, social influence, and global trends. However, few publications systematically study how social actions evolve in a dynamic social network and to what extent different factors affect the user actions. In this paper, we propose a Noise Tolerant Time-varying Factor Graph Model (NTT-FGM) for modeling and predicting social actions. NTT-FGM simultaneously models social network structure, user attributes and user action history for better prediction of the users' future actions. More specifically, a user's action at time t is generated by her latent state at t, which is influenced by her attributes, her own latent state at time t - 1 and her neighbors' states at time t and t - 1. Based on this intuition, we formalize the social action tracking problem using the NTT-FGM model; then present an efficient algorithm to learn the model, by combining the ideas from both continuous linear system and Markov random field. Finally, we present a case study of our model on predicting future social actions. We validate the model on three different types of real-world data sets. Qualitatively, our model can uncover some interesting patterns of the social dynamics. Quantitatively, experimental results show that the proposed method outperforms several baseline methods for action prediction.
关 键 词: 用户行为; 动态社交; 变因子图
课程来源: 视频讲座网
最后编审: 2019-05-11:cwx
阅读次数: 53