图 书 馆
网络营销：网络营销指南eMarketing: The Essential Guide to Online Marketing |
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| 课程网址: | http://opencontent.uct.ac.za/Commerce/Information-Systems/eMarket... |
| 主讲教师: | 信息不详。欢迎您在右侧留言补充。 |
| 开课单位: | 开普敦大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |   |
| 课程简介: | Authors: Rob Stokes eMarketing: The Essential Guide to Online Marketing is a comprehensive textbook containing holistic and integrated eMarketing tactics. Clicked 1495 times. Last clicked 10/11/2013 - 16:50. Teaching & Learning Context: <p>This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research. Case studies are also included which can be used for student activities or discussion. </p> |
| 关 键 词: | 网络营销; 网络营销指南; 客户关系管理; 在线声誉管理; 移动营销; 在线研究 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2015-09-28：linxl |
| 阅读次数: | 78 |