图 书 馆
作为一个功能的营销传播战略Marketing communications as a strategic function |
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| 课程网址: | http://openlearn.open.ac.uk/course/view.php?name=B825_1 |
| 主讲教师: | The Open University |
| 开课单位: | 英国开放大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers. |
| 关 键 词: | 营销传播; 通信; 预测的指导; 自主性; 不可预测性 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2015-09-28：linxl |
| 阅读次数: | 30 |