图 书 馆
高级策略Advanced Strategy |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-963-adva... |
| 主讲教师: | Prof. Rebecca Henderson |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2008-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course draws on a wide range of perspectives to explore the roots of long term competitive advantage in unusually successful firms. Using a combination of cases, simulations, readings and, most importantly, lively discussion, the course will explore the ways in which long term advantage is built from first mover advantage, increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive advantage over time, and on the strategic implications of understanding the roots of a firm's success. |
| 关 键 词: | 竞争优势; 先发优势; 组织能力; 关系合同 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2016-03-26：gmj |
| 阅读次数: | 48 |