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在 网络搜索查询日志挖掘中的隐私

Privacy in Web Search Query Log Mining
课程网址: http://videolectures.net/ecmlpkdd09_jones_pwsqlm/  
主讲教师: Rosie Jones
开课单位: 雅虎公司
开课时间: 2009-10-08
课程语种: 英语
中文简介:
网络搜索引擎改变了我们的生活,使我们能够即时获取有关我们都非常重要的主题的信息,同时也能传递一时的奇想。为我们的搜索查询提供答案的搜索引擎也会记录这些查询,以改进它们的算法。对搜索查询的学术研究表明,它们可以提供关于不同主题的有价值的信息,包括单词和短语的相似性、话题的季节性,甚至可能对社会学有潜在的影响,还可以提供许多主题受欢迎程度的晴雨表。同时,个人对意外泄露或蓄意共享此信息可能对其隐私造成的后果表示适当的关注。在本文中,我将介绍从挖掘查询日志中获益的应用程序、共享查询日志可能会破坏隐私的风险,以及当前挖掘日志的算法,以防止隐私泄露。
课程简介: Web search engines have changed our lives - enabling instant access to information about subjects that are both deeply important to us, as well as passing whims. The search engines that provide answers to our search queries also log those queries, in order to improve their algorithms. Academic research on search queries has shown that they can provide valuable information on diverse topics including word and phrase similarity, topical seasonality and may even have potential for sociology, as well as providing a barometer of the popularity of many subjects. At the same time, individuals are rightly concerned about what the consequences of accidental leaking or deliberate sharing of this information may mean for their privacy. In this talk I will cover the applications which have benefited from mining query logs, the risks that privacy can be breached by sharing query logs, and current algorithms for mining logs in a way to prevent privacy breaches.
关 键 词: 网络搜索; 应用程序; 隐私; 搜索查询
课程来源: 视频讲座网
最后编审: 2020-01-13:chenxin
阅读次数: 43