图 书 馆
社会化媒介中的影响与被动Influence and Passivity in Social Media |
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| 课程网址: | http://videolectures.net/ecmlpkdd2011_romero_influence/ |
| 主讲教师: | Romero Daniel M |
| 开课单位: | 康奈尔大学 |
| 开课时间: | 2011-10-03 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | The ever-increasing amount of information owing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the content to the network. Therefore, in order for individuals to become influential they must not only obtain attention and thus be popular, but also overcome user passivity. We propose an algorithm that determines the influence and passivity of users based on their information forwarding activity. An evaluation performed with a 2.5 million user dataset shows that our influence measure is a good predictor of URL clicks, outperforming several other measures that do not explicitly take user passivity into account. We demonstrate that high popularity does not necessarily imply high influence and vice-versa. |
| 关 键 词: | 社交媒体; 信息消费者; 被动性 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2019-11-28：lxf |
| 阅读次数: | 88 |