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BtoGreen® 方法 / BtoGreen®经验

BtoGreen® Method / BtoGreen® Experience
课程网址: http://videolectures.net/ecodesign2011_haoues_btogreen/  
主讲教师: Nizar Haoues
开课单位: 无
开课时间: 2011-07-06
课程语种: 英语
中文简介:
它帮助企业建立新的产品和服务范围，使环境成为竞争优势的新来源，并在减少环境影响的同时增加价值。该方法分为三个阶段：为中小企业提供创新、营销和环境方面的个性化审计，以确定其环境战略（生态设计、生态创新或多样化）；根据定义的战略寻找新的想法并提出创新的概念；HELPing中小企业制定行动计划，优先考虑所产生的想法，并将其转化为创新项目。
课程简介: It helps companies to build a new range of products and services, making the environment their new source of competitive advantage and adding value with a reduced environmental impact. The method has 3 stages: offering SMEs a personalized audit of their practices and their situation in terms of in-novation, marketing and the environment in order to determine their environmental strategy (eco-design, eco-innovation or diversification); finding new ideas and coming up with innovative concepts according to the defined strategy; Helping SMEs to set up action plans to prioritize ideas produced and to transform them into innovative projects.
关 键 词: 竞争优势; 个性化; 市场营销; 环境战略
课程来源: 视频讲座网
最后编审: 2020-07-14：yumf
阅读次数: 78

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