图 书 馆
BtoGreen® 方法 / BtoGreen®经验BtoGreen® Method / BtoGreen® Experience |
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| 课程网址: | http://videolectures.net/ecodesign2011_haoues_btogreen/ |
| 主讲教师: | Nizar Haoues |
| 开课单位: | 无 |
| 开课时间: | 2011-07-06 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | It helps companies to build a new range of products and services, making the environment their new source of competitive advantage and adding value with a reduced environmental impact. The method has 3 stages: offering SMEs a personalized audit of their practices and their situation in terms of in-novation, marketing and the environment in order to determine their environmental strategy (eco-design, eco-innovation or diversification); finding new ideas and coming up with innovative concepts according to the defined strategy; Helping SMEs to set up action plans to prioritize ideas produced and to transform them into innovative projects. |
| 关 键 词: | 竞争优势; 个性化; 市场营销; 环境战略 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-07-14：yumf |
| 阅读次数: | 49 |