图 书 馆
网络广告与最优拍卖设计Internet Advertising and Optimal Auction Design |
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| 课程网址: | http://videolectures.net/kdd08_schwarz_iaoad/ |
| 主讲教师: | Michael Schwarz |
| 开课单位: | 雅虎公司 |
| 开课时间: | 2008-09-29 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine's choice of reserve price and from changes in the number of participating advertisers. |
| 关 键 词: | 收入最大化; 搜索广告; 搜索引擎; 储备价格 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-01-13：chenxin |
| 阅读次数: | 48 |