图 书 馆
一种用于多语言情境和行为的在线广告网络架构：一个案例研究A framework for a multilingual contextual and behavioral online advertising network: a case study |
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| 课程网址: | http://videolectures.net/sikdd2011_kosir_multilingual/ |
| 主讲教师: | Domen Košir |
| 开课单位: | 卢布尔雅那大学 |
| 开课时间: | 2011-11-04 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | An online advertising network connects web content providers and advertisers enabling the providers to monetize their content and the advertisers to reach online consumers. In this paper we study the workings of a successful state-of-the-art online advertising network with branch offices all over the world. The framework is designed to support different targeting strategies and advertising in multiple languages. We describe the implementation of contextual and behavioral targeting, and also discuss different methods to evaluating these strategies. Statistics show that by employing contextual targeting instead of random targeting we can achieve significantly higher CTR values. |
| 关 键 词: | 计算机科学; Web和行为挖掘; 多语言信息访问 |
| 课程来源: | 视频 |
| 最后编审: | 2020-06-06：zyk |
| 阅读次数: | 31 |