图 书 馆
网络言论：对保险和再保险公司网页的意向性与文本性Web Rhetoric: Intentionality and textuality on the web pages of insurance and reinsurance companies |
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| 课程网址: | http://videolectures.net/web_kyrtsis_rhetoric/ |
| 主讲教师: | Alexandros-Andreas Kyrtsis |
| 开课单位: | 雅典大学 |
| 开课时间: | 2012-03-24 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Textual agency in organizations originates form the intention to frame minds and stimulate emotions in order to drive the recipients of signals to certain modes of thought and action. This aspect discussed by the organizational theorist François Cooren, implies intraorganizational rhetoric. However, business organizations do not solely rely on internal rhetoric. In order to create new market dynamics, or in order to exploit the existing ones, there is a need for developing external rhetoric. Firms must send signals to the customers (or clients), and mobilize their various business partners (from shareholders and other creditors to the suppliers and providers which constitute their specific inter-organizational environment). There was always a rhetorical aspect in the interconnection between businesses and the public. Advertisement and various verbal and visual signs made this apparent. |
| 关 键 词: | 计算机科学; 互联网; 万维网; 业务 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-04-09：cjy |
| 阅读次数: | 26 |