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个性化使用长期浏览历史网页搜索

Personalizing Web Search using Long Term Browsing History
课程网址: http://videolectures.net/wsdm2011_matthijs_pws/  
主讲教师: Nicolaas Matthijs
开课单位: 剑桥大学
开课时间: 2011-10-09
课程语种: 英语
中文简介:
个性化的网络搜索结果一直被认为是一种大大改善搜索体验的途径。我们提出了一种个性化的方法,利用用户的完全浏览行为建立用户兴趣档案,然后使用这个模型来重新评价Web结果。我们表明,结合使用内容和以前访问过的网站提供了有效的个性化。我们通过提出一些过滤以前查看的内容的技术来扩展以前的工作,这些技术大大改进了用于个性化的用户模型。我们的方法与以前在离线实验中的工作进行了比较,并对大规模在线测试中的非个性化网络搜索进行了评估。这两种情况都有很大的改善。
课程简介: Personalizing web search results has long been recognized as an avenue to greatly improve the search experience. We present a personalization approach that builds a user interest profile using users' complete browsing behavior, then uses this model to rerank web results. We show that using a combination of content and previously visited websites provides effective personalization. We extend previous work by proposing a number of techniques for filtering previously viewed content that greatly improve the user model used for personalization. Our approaches are compared to previous work in offline experiments and are evaluated against unpersonalized web search in large scale online tests. Large improvements are found in both cases.
关 键 词: 计算机科学; 网络搜索; 历史记录
课程来源: 视频讲座网
最后编审: 2020-06-06:zyk
阅读次数: 41