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讲座7 -你能卖一个经营跳动的心，并使其业务的计划吗？Lecture 7 - Can You Sell a Scheme for Operating on Beating Hearts and Make a Business of It? |
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| 课程网址: | http://videolectures.net/yaleplsc270f09_rae_lec07/ |
| 主讲教师: | Sharon Oster, Douglas W. Rae |
| 开课单位: | 耶鲁大学 |
| 开课时间: | 2012-07-31 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Dean of the Yale School of Management, Sharon Oster, explains the CardioThoracic business case. Barriers to CardioThoracic's success are discussed, including competition from other medical firms, "gatekeeper problems," other medical procedures, and difficulties understanding needs of the firm's customers. Various players in the case are identified, as well as their specific interests and potential strategies for articulating these interests. Dean Oster analyzes interest misalignments, information asymmetries, and discrepancies in values among the various players in the case. |
| 关 键 词: | 社会科学; 经济学; 商业案例 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2020-06-08：heyf |
| 阅读次数: | 36 |