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在文化背景下的媒体

21L.715 / CMS.871 Media in Cultural Context
课程网址: http://ocw.mit.edu/courses/literature/21l-715-media-in-cultural-c...  
主讲教师: Dr. Joshua Green
开课单位: 麻省理工学院
开课时间: 2007-01-01
课程语种: 英语
中文简介:
本课程探讨电视文本的国际贸易,考虑“外国”节目如何在“国内”节目表中找到位置。看看生活电视文本保持在他们的国内市场之外,本课程研究全球化和民族文化的生产和接收问题。学生们将被介绍到一系列关于国际文本贸易性质的立场,包括关于国际市场结构的经济论据和关于进口内容在形成混合民族身份中所起作用的人种学研究。鼓励学生考虑美国内容在非美国市场中的作用。
课程简介: This course explores the international trade in television text, considering the ways in which 'foreign' programs find places within 'domestic' schedules. Looking at the life television texts maintain outside of their home market, this course examines questions of globalization and national cultures of production and reception. Students will be introduced to a range of positions about the nature of international textual trade, including economic arguments about the structuring of international markets and ethnographic studies about the role imported content plays in the formation of hybrid national identities. Students will be encouraged to consider the role American content is made to play in non-American markets.
关 键 词: 世界市场; 全球化; 国家文化; 国际文化交流
课程来源: 麻省理工学院公开课
最后编审: 2024-05-04:chenjy
阅读次数: 38