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15.063与数据通信

15.063 Communicating With Data
课程网址: http://ocw.mit.edu/courses/sloan-school-of-management/15-063-comm...  
主讲教师: Prof. John Carroll
开课单位: 麻省理工学院
开课时间: 信息不详。欢迎您在右侧留言补充。
课程语种: 英语
中文简介:
与数据通信具有独特的结构和内容,结合使用数据做出明智的管理决策的基本定量技术,并举例说明真正的决策者,甚至是训练有素的专业人员,如何在理解上受到错误和偏见的影响。我们将定量技术的基本概念作为一种思维方式,而不仅仅是一种计算方式,以提高决策技能。我们不调查管理科学的所有技术,而是强调那些我们认为对实际分析最重要的基本概念和工具。管理决策,在各种环境下的实际业务情况下尽可能多地展示材料。从市场营销、财务、运营管理、战略和其他管理职能中提取的练习和示例。
课程简介: Communicating With Data has a distinctive structure and content, combining fundamental quantitative techniques of using data to make informed management decisions with illustrations of how real decision makers, even highly trained professionals, fall prey to errors and biases in their understanding. We present the fundamental concepts underlying the quantitative techniques as a way of thinking, not just a way of calculating, in order to enhance decision-making skills. Rather than survey all of the techniques of management science, we stress those fundamental concepts and tools that we believe are most important for the practical analysis of management decisions, presenting the material as much as possible in the context of realistic business situations from a variety of settings. Exercises and examples drawn from marketing, finance, operations management, strategy, and other management functions.
关 键 词: 数据分析; 电子表格; 概率模型; 决策分析
课程来源: 信息不详。欢迎您在右侧留言补充。
最后编审: 2017-04-19:sheny
阅读次数: 28