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15.356如何开发突破性产品和服务(麻省理工学院)

15.356 How to Develop Breakthrough Products and Services (MIT)
课程网址: http://ocw.mit.edu/courses/sloan-school-of-management/15-356-how-...  
主讲教师: Prof. Eric von Hippel
开课单位: 麻省理工学院
开课时间: 2012-01-01
课程语种: 英语
中文简介:
企业必须发展重大的创新才能繁荣,但他们不知道如何发展。然而,最近对创新过程的研究使系统地发展突破成为可能。15.356如何开发突破性的产品和服务,探索了几种实用的创意生成开发方法。为了传达实现每一种方法所需的艺术,邀请专家向全班展示真实的案例。
课程简介: Firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. 15.356 How to Develop Breakthrough Products and Services explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.
关 键 词: 重大创新; 突破性产品; 服务探索
课程来源: 麻省理工学院公开课
最后编审: 2024-03-19:chenjy
阅读次数: 39