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15.567信息经济学：战略、结构与定价（麻省理工学院）15.567 The Economics of Information: Strategy, Structure and Pricing (MIT) |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-567-the-... |
| 主讲教师: | Prof. Erik Brynjolfsson |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | 15.567 The Economics of Information provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances. |
| 关 键 词: | 捆绑销售; 社会网络; 搜索引擎; 组织结构; 企业战略 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2017-04-19：sheny |
| 阅读次数: | 46 |