图 书 馆
15.835创业营销15.835 Entrepreneurial Marketing |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-835-entr... |
| 主讲教师: | Prof. Jin Gyo Kim |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. |
| 关 键 词: | 营销策略; 客户关系; 偏好风险 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2017-04-12：sheny |
| 阅读次数: | 62 |