15.834营销策略（麻省理工学院）][15.834 Marketing Strategy (MIT)]

15.834营销策略（麻省理工学院） 15.834 Marketing Strategy (MIT)


课程网址:	http://ocw.mit.edu/courses/sloan-school-of-management/15-834-mark...
主讲教师:	Prof. Birger Wernerfelt
开课单位:	麻省理工学院
开课时间:	信息不详。欢迎您在右侧留言补充。
课程语种:	英语
中文简介:	该课程旨在帮助学生根据公司的战略来看待整个营销组合。对于从事职业生涯的学生来说，这对他们需要关注整个公司是最有帮助的。例子包括顾问，投资分析师，企业家和产品经理。目标识别，评估和制定营销策略。评估公司的机会。预测竞争动态。评估竞争优势的可持续性。
课程简介:	The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.
关键词:	企业; 营销组合; 策略
课程来源:	信息不详。欢迎您在右侧留言补充。
最后编审:	2015-09-28：linxl
阅读次数:	46

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