图 书 馆
1.46 设计与施工价值链中的战略管理1.46 Strategic Management in the Design and Construction Value Chain |
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| 课程网址: | http://ocw.mit.edu/courses/civil-and-environmental-engineering/1-... |
| 主讲教师: | John Macomber |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits. |
| 关 键 词: | 战略管理; 价值链; 建设; 战略规划; 房地产; 行业分析; 信息技术; 案例研究; 产业价值体系; 市场细分; 纵向一体化; 产业碎片化 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2018-05-27：cmh |
| 阅读次数: | 49 |