图 书 馆
21H.206 美国消费文化21H.206 American Consumer Culture |
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| 课程网址: | http://ocw.mit.edu/courses/history/21h-206-american-consumer-cult... |
| 主讲教师: | Prof. Meg Jacobs |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This class examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance. |
| 关 键 词: | 二十世纪; 流行文化; 市场营销; 大规模生产; 经济; 政治; 中产阶级; 地位; 美国梦; 大众市场; 电子商务; 快餐 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2017-12-10：cmh |
| 阅读次数: | 57 |