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G-Lab:全球创业实验室

15.389 G-Lab: Global Entrepreneurship Lab
课程网址: http://ocw.mit.edu/courses/sloan-school-of-management/15-389a-glo...  
主讲教师: Kenneth Morse M. Jonathan Lehrich ; Richard Locke ; Shari Loessberg ; Yasheng Huang
开课单位: 麻省理工学院
开课时间: 信息不详。欢迎您在右侧留言补充。
课程语种: 英语
中文简介:
21世纪的创业精神正在演变。由于技术、通讯和资本市场的全球变化,今天的创新创业公司正在全球各地的国家建立成功的公司,在许多情况下,投资者、供应商、客户和雇员都远在千里之外。这些领先企业面临的挑战,尤其是在新兴市场,是企业和政府面临的最复杂问题之一。这些挑战是G-Lab关注的焦点。
课程简介: Entrepreneurship in the 21st century is evolving. Because of global changes in technology, communications, and capital markets, today's innovative startups are building successful companies in countries around the globe, in many instances with investors, vendors, customers, and employees located thousands of miles away. The challenges these leading-edge companies face, particularly in emerging markets, are some of the most sophisticated issues both for businesses and governments alike. These challenges are the focus of G-Lab.
关 键 词: 创新创业; 市场营销; 新世纪企业挑战
课程来源: 信息不详。欢迎您在右侧留言补充。
最后编审: 2018-11-12:wrq
阅读次数: 40