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15.810营销管理|斯隆管理学院15.810 Marketing Management | Sloan School of Management |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-810-mark... |
| 主讲教师: | 信息不详。欢迎您在右侧留言补充。 |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). |
| 关 键 词: | 产品销售; 市场策略; 产品分配 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2018-11-07：lyt |
| 阅读次数: | 14 |