图 书 馆
定价15.818 Pricing |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-818-pric... |
| 主讲教师: | Prof. Catherine Tucker |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning. |
| 关 键 词: | 定价策略; 经济价值分析; 定价习惯 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2018-11-13：wrq |
| 阅读次数: | 38 |