图 书 馆
15.840市场营销专题研讨会;市场营销管理15.840 Special Seminar in Marketing: Marketing Management |
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| 课程网址: | http://ocw.mit.edu/courses/sloan-school-of-management/15-840-spec... |
| 主讲教师: | Prof. Dan Ariely Prof. Michael Norton |
| 开课单位: | 麻省理工学院 |
| 开课时间: | 2004-01-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science. |
| 关 键 词: | 营销管理; 营销科学; 销售分析 |
| 课程来源: | 麻省理工学院公开课 |
| 最后编审: | 2024-06-25：chenjy |
| 阅读次数: | 9 |