图 书 馆
以市场为导向的组织The Market-led Organization |
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| 课程网址: | http://openlearn.open.ac.uk/course/view.php?id=1651 |
| 主讲教师: | The Open University |
| 开课单位: | 英国开放大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This online textbook/course is presented as a unit for a marketing class. "Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.״ The unit is divided into two sections: Understanding marketing orientation and Managing a market-led organiztion. |
| 关 键 词: | 市场营销; 管理市场; 金融学 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2018-12-09：wrq |
| 阅读次数: | 53 |