图 书 馆
社会营销Social Marketing |
|
| 课程网址: | http://openlearn.open.ac.uk/mod/oucontent/view.php?id=397437&dire... |
| 主讲教师: | 信息不详。欢迎您在右侧留言补充。 |
| 开课单位: | 英国开放大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Primarily, social marketing aims to effect behavioural change in the pursuit of social goals and objectives, as opposed to financial or other objectives.״ It contains diagrams as well as activities that can be accessed. It could be used as a supplement to any Marketing course where an emphasis on social marketing is included. |
| 关 键 词: | 社会营销; 商业管理; 金融学 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2018-12-12：wrq |
| 阅读次数: | 58 |