图 书 馆
媒体品牌推广的行业观点Industry perspectives in media branding and promotion |
|
| 课程网址: | http://unow.nottingham.ac.uk/resources/resource.aspx?hid=dc62715d... |
| 主讲教师: | Charlie Mawer |
| 开课单位: | 诺丁汉大学 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | In this presentation from the Institute of Film and Television Studies' Ephemeral Media Workshops Charlie Mawer from Red Bee Media, discusses his company's work on the branding and promotion of television channels; from BBC channels through to new channels like Dave. Presentation produced/delivered: June/July 2009 Suitable for undergraduate study and community education Charlie Mawer, Executive Creative Director, Red Bee Media Charlie Mawer, after a spell of writing comedy, joined a fledgling BBC creative department eventually becoming Executive Creative Director. In 2005 he helped transform the company into Red Bee Media. Since then he has overseen high profile work including the rebranding of BBC1, BBC3, Virgin1 and the network rebranding of UKTV including the IPA gold winning creation of Dave. Red Bee Media works globally with media brands including Disney, Discovery, ESPN, Canal+, and has produced branding for CCTV – China Central Television's Olympic channel, the host broadcaster for the Beijing Olympics. |
| 关 键 词: | 简短媒体; 电视频道品牌推广; 社区教育 |
| 课程来源: | 信息不详。欢迎您在右侧留言补充。 |
| 最后编审: | 2018-12-17：wrq |
| 阅读次数: | 59 |