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在线搜索与广告,未来与现在

Online Search and Advertising, Future and Present
课程网址: http://videolectures.net/bsciw08_burges_osafp/  
主讲教师: Chris Burges
开课单位: 微软公司
开课时间: 2008-12-20
课程语种: 英语
中文简介:
搜索引擎公司正在收集用户生成的海量数据。已经证明,这些数据可以直接改善用户的在线体验。根据我们现有的算法和数据,我将讨论几年后在线搜索和广告可能会是什么样子。从未来到现在,我将概述微软研究院文本挖掘、搜索和导航团队的研究人员最近所做的一些工作;TMSN的工作涉及在线搜索和广告的许多方面。
课程简介: Search engine companies are gathering treasure troves of user-generated data. It has already been shown that such data can be used to directly improve the user's online experience. I will discuss some ideas as to what online search and advertising might look like a few years hence, in light of the algorithms and data we have now. Moving from future to present, I will outline some recent work done by researchers in the Text Mining, Search and Navigation team at Microsoft Research; the work in TMSN touches many aspects of online search and advertising.
关 键 词: 在线搜索; 广告; 现在; 未来
课程来源: 视频讲座网
最后编审: 2020-06-08:吴雨秋(课程编辑志愿者)
阅读次数: 53