在线搜索与广告,未来与现在Online Search and Advertising, Future and Present |
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课程网址: | http://videolectures.net/bsciw08_burges_osafp/ |
主讲教师: | Chris Burges |
开课单位: | 微软公司 |
开课时间: | 2008-12-20 |
课程语种: | 英语 |
中文简介: | 搜索引擎公司正在收集用户生成的海量数据。已经证明,这些数据可以直接改善用户的在线体验。根据我们现有的算法和数据,我将讨论几年后在线搜索和广告可能会是什么样子。从未来到现在,我将概述微软研究院文本挖掘、搜索和导航团队的研究人员最近所做的一些工作;TMSN的工作涉及在线搜索和广告的许多方面。 |
课程简介: | Search engine companies are gathering treasure troves of user-generated data. It has already been shown that such data can be used to directly improve the user's online experience. I will discuss some ideas as to what online search and advertising might look like a few years hence, in light of the algorithms and data we have now. Moving from future to present, I will outline some recent work done by researchers in the Text Mining, Search and Navigation team at Microsoft Research; the work in TMSN touches many aspects of online search and advertising. |
关 键 词: | 在线搜索; 广告; 现在; 未来 |
课程来源: | 视频讲座网 |
最后编审: | 2020-06-08:吴雨秋(课程编辑志愿者) |
阅读次数: | 72 |