互联网广告和最优拍卖设计Internet Advertising and Optimal Auction Design |
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课程网址: | http://videolectures.net/bsciw08_schwarz_iaoad/ |
主讲教师: | Michael Schwarz |
开课单位: | 雅虎公司 |
开课时间: | 2008-12-20 |
课程语种: | 英语 |
中文简介: | 这篇演讲描述了赞助搜索广告的最优(收益最大化)拍卖。我们证明了搜索引擎的最优保留价格与投标人的数量无关。通过模拟,我们考虑了搜索引擎选择保留价格和参与广告客户数量变化的结果。 |
课程简介: | This talk describes the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine's choice of reserve price and from changes in the number of participating advertisers. |
关 键 词: | 互联网广告; 最优拍卖设计 |
课程来源: | 视频讲座网 |
最后编审: | 2020-01-13:chenxin |
阅读次数: | 37 |