图 书 馆
在线广告拍卖中自利数据源的优化学习Learning optimally from self-interested data sources in on-line ad auctions |
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| 课程网址: | http://videolectures.net/bsciw08_zoeter_lofsdsioao/ |
| 主讲教师: | Onno Zoeter |
| 开课单位: | 施乐欧洲研究中心 |
| 开课时间: | 2019-10-31 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | In the analysis of current online ad auctions essential parameters such as click-through rates are often assumed to be known. The disregard of the uncertainty that is present in reality leads to several serious problems. In the talk we will highlight two: (i) there is no principled exploration of new ads, and (ii) there is no incentive for advertisers to only subscribe to well targeted key-words. In fact, there is an interesting opportunity for very poorly targeting advertisers to exploit this fact. We present a new auction that solves both problems. The key trick for this auction is that advertisers are not only requested to submit a bid, but also a belief over their own click-through rate. |
| 关 键 词: | 在线广告; 拍卖; 自利数据源的优化; 学习 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2019-10-29：lxf |
| 阅读次数: | 25 |