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创建相应的品牌Creating Relevant Brands |
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| 课程网址: | http://ocw.uci.edu/lectures/creating_relevant_brands.html |
| 主讲教师: | Jon Hermie; Clay Wilemon |
| 开课单位: | 加州大学尔湾分校 |
| 开课时间: | 信息不详。欢迎您在右侧留言补充。 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | OCTANe Building Blocks is program is part of OCTANe Foundation for Innovation's (OFI) “Building Blocks” series – a six month development program to help entrepreneurs hone the skills needed to create, manage, and grow a successful business. The target audience for this program consists of university researchers and science and technology innovators. Defining and developing your brand – it’s more than just a name When most companies, especially early stage companies, consider their brands they think about picking a really cool name and then check branding off of their to-do list. But a brand is so much more than just a name. To be valuable to customers, investors, and potential partners, your brand has to be relevant. This DevicePharm presentation will provide a guide to creating company and product brands that are not only relevant, but provide differentiation, energy, leverage, and clarity as well. |
| 关 键 词: | 品牌; 指导; 定义和发展; OFI |
| 课程来源: | 加州大学尔湾分校公开课 |
| 最后编审: | 2020-12-02：yumf |
| 阅读次数: | 31 |