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通过分析了解客户的需求和期望

Reading Customers’ Needs and Expectations with Analytics
课程网址: http://videolectures.net/ecmlpkdd2011_aggelis_reading/  
主讲教师: Vasilis Aggelis
开课单位: 比雷埃夫斯银行
开课时间: 2011-10-03
课程语种: 英语
中文简介:
客户是每家银行最大的资产。我们整体上了解他们吗?我们准备好满足他们的需求和期望了吗?使用分析是一个关键,以使我们更好地与客户的关系。在此之前,分析可以为客户和银行带来收益。客户细分、有针对性的交叉和向上销售活动、数据挖掘利用都是能够带来良好结果的工具,有助于实现以客户为中心的转变。
课程简介: Customers are the greatest asset for every bank. Do we know them in whole? Are we ready to fulfill their needs and expectations? Use of analytics is one of the keys in order to make better our relation with customers. In advance, analytics can bring gains both for customers and banks. Customer segmentation, targeted cross- and up-sell campaigns, data mining utilization are tools that drive in great results and contribute to customer centric turn.
关 键 词: 客户; 银行; 资产; 分析; 需求和期望; 计算机应用; 快速分析; 结果反馈
课程来源: 视频讲座网公开课
最后编审: 2019-05-26:cwx
阅读次数: 38