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商业态度和行为促进创造性可交付成果 - 创意产业中感兴趣的主题和发现
Business attitudes and behaviours fostering creative deliverables - themes and findings of interest in the creative industries |
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| 课程网址: |
http://videolectures.net/ice08_seymour_abf/
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| 主讲教师: |
Richard Seymour
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| 开课单位: |
悉尼大学
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| 开课时间: |
2009-07-15
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| 课程语种: |
英语
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| 中文简介: |
书籍，电影，音乐和设计对象等创意产品是现代发达经济体日益重要的部门。开发这些新产品所需的流程通常很复杂，因为它们需要有创意的人与企业合作（通常寻求任何投资的商业回报）。传统上，研究的重点是可以提高新创意产品成功可能性的流程和审核点。本文认为，另一种理论观点可能有益于参与者和研究人员理解创新过程：价值交换理论。该理论认为等价交换支持（自愿）各方之间的交易互动。从参与四个创意创新（两本书和两件公共艺术）的参与者收集的数据被呈现。这些数据表明交易可以得到回报，但是也存在许多重要的非回报交易。本文的结论是，研究人员应该考虑礼物的可能性，如果他们要了解创意产业的创新过程。
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| 课程简介: |
Creative products such as books, films, music and design objects are an increasingly significant sector of modern advanced economies. The processes required to develop these new products are often complex, as they require creative individuals to work with businesses (that are often seeking a commercial return on any investment). Traditionally, research has focussed on the processes and review points that could improve the likelihood of success of new creative products. This paper argues that an alternative theoretical perspective may benefit participants and researchers understand the process of innovation: Value exchange theory. This theory considers equivalent exchange to underpin (voluntary) transactional interactions between parties. Data collected from participants involved in four creative innovations (two books and two pieces of public art) are presented. This data suggests transactions can be reciprocated, however that there are also a number of significant non-reciprocated transactions. The paper concludes that researchers should consider the possibility of the gift if they are to understand the process of innovation in the creative industries.
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| 关 键 词: |
创意产品; 创新过程; 商业回报
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| 课程来源: |
视频讲座网
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| 最后编审: |
2019-04-17：lxf
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| 阅读次数: |
64
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