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洪流和涟漪:媒体内容在博客圈中的传播

Flash Floods and Ripples: The Spread of Media Content through the Blogosphere
课程网址: http://videolectures.net/icwsm09_cha_ffr/  
主讲教师: Meeyoung Cha
开课单位: 马克斯普朗克研究所
开课时间: 2009-06-24
课程语种: 英语
中文简介:
博客是分享个人期刊,讨论公众舆论,进行协作对话以及汇总类似主题内容的流行方式。博客还向感兴趣的社区传播新的内容和新颖的想法。但是,内容如何在这些社区中传播,内容的传播方式和传播速度如何?本文分析了网络结构和博客圈中媒体内容的传播模式。基于15个主要博客主机网站的110万个博客中的870万个帖子,我们发现博客的网络结构与其他在线社交网络不同:大多数链路是单向的,网络稀疏。我们还发现,用户生成的内容(通常以视频或照片的形式)是博客中最常见的内容类型。我们专注于在博客中分发10,000个流行链接的YouTube视频,展示传播模式如何依赖于内容类别。例如,最新的政治新闻视频立即引起博主的注意,并在一周后消失,而音乐视频在很长一段时间内缓慢地反复播放。
课程简介: Blogs are a popular way to share personal journals, discuss matters of public opinion, pursue collaborative conversations, and aggregate content on similar topics. Blogs also disseminate new content and novel ideas to communities of interest. But how does content spread across these communities, what kinds of content spreads, and at what rate? This paper presents an analysis of the network structure and the spreading patterns of media content in the blogosphere. Based on 8.7 million posts in 1.1 million blogs across 15 major blog hosting sites, we show that the network structure of blogs is different from that of other online social networks: most links are unidirectional and the network is sparse. We also find that user generated content, often in the form of videos or photos, is the most common type of content shared in blogs. Focusing on the distribution of 10,000 popularly linked YouTube videos in blogs, we demonstrate how propagation patterns depend on content category. For example, the latest political news video immediately catches the attention of bloggers and fades away after a week, while a music video propagates slowly over a long period of time.
关 键 词: 博客; 社区传播; 在线社交网络
课程来源: 视频讲座网
最后编审: 2020-09-24:dingaq
阅读次数: 48