图 书 馆
stepgreen.org：通过社交网络提高节能行为StepGreen.org: Increasing Energy Saving Behaviors via Social Networks |
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| 课程网址: | http://videolectures.net/icwsm2010_mankoff_ies/ |
| 主讲教师: | Jennifer Mankoff |
| 开课单位: | 卡内基梅隆大学 |
| 开课时间: | 2010-06-29 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Decades of research have explored factors that can influence green behavior. However, much less is known about how technology in general, and social technologies in particular can motivate people to participate in green activities. In this paper we describe the goals, design and evaluation of StepGreen.org, a site intended to promote energy-saving behaviors. We present the results of a field study, during which participants chose to engage in different actions and reported when they had completed them. Our results suggest that motivating factors like public commitment and competition are effective, and better leveraging these factors will likely lead to even greater appeal and effectiveness. Our contribution is to create an understanding of the impact of different decisions on the success of StepGreen.org that can benefit the designers of other multifaceted, online systems for behavior change. |
| 关 键 词: | 绿色行为; 节能行为; 公共承诺 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2019-04-26：lxf |
| 阅读次数: | 39 |