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YouTube社交网络

The YouTube Social Network
课程网址: http://videolectures.net/icwsm2012_zhu_network/  
主讲教师: Zack Zhu
开课单位: 苏黎世联邦理工大学
开课时间: 2012-07-06
课程语种: 英语
中文简介:
如今,YouTube是全球最大的用户驱动视频内容提供商;它已成为传播多媒体信息的主要平台。对其成功的主要贡献来自用户对用户的社交体验,使其与传统内容广播公司区别开来。这项工作通过衡量全尺寸YouTube订阅图,评论图和视频内容语料库来检查YouTube的社交网络方面。我们发现YouTube显着偏离了标记传统在线社交网络的网络特征,例如同性恋,互惠链接和兼容性。然而,与另一个内容驱动的在线社交网络Twitter的报道特征相比,YouTube非常相似。通过检查用户流行度的社交和内容方面,我们发现用户的社交流行度与他/她最受欢迎的内容之间的相关性更强,而不是典型的内容流行度。最后,我们演示了我们的衡量标准的应用,用于对YouTube合作伙伴进行分类,这些合作伙伴是分享YouTube广告收入的精选用户。尽管分类问题具有高度不平衡的性质,但结果却是激励。
课程简介: Today, YouTube is the largest user-driven video content provider in the world; it has become a major platform for disseminating multimedia information. A major contribution to its success comes from the user-to-user social experience that differentiates it from traditional content broadcasters. This work examines the social network aspect of YouTube by measuring the full-scale YouTube subscription graph, comment graph, and video content corpus. We find YouTube to deviate significantly from network characteristics that mark traditional online social networks, such as homophily, reciprocative linking, and assortativity. However, comparing to reported characteristics of another content-driven online social network, Twitter, YouTube is remarkably similar. Examining the social and content facets of user popularity, we find a stronger correlation between a user's social popularity and his/her most popular content as opposed to typical content popularity. Finally, we demonstrate an application of our measurements for classifying YouTube Partners, who are selected users that share YouTube's advertisement revenue. Results are motivating despite the highly imbalanced nature of the classification problem.
关 键 词: 用户驱动; 多媒体信息; 在线社交
课程来源: 视频讲座网
最后编审: 2019-04-27:cwx
阅读次数: 93