图 书 馆
市场融合洞察：用语义网络建模购买倾向Market Blended Insight: modeling propensity to buy with the Semantic Web |
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| 课程网址: | http://videolectures.net/iswc08_salvadores_mbimpbwsw/ |
| 主讲教师: | Manuel Salvadores |
| 开课单位: | 南安普顿大学 |
| 开课时间: | 2008-11-24 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | Market Blended Insight (MBI) is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The web has created a rapid expansion of content that can be harnessed by recent advances in Semantic Web technologies and applied to both Media industry provision and company utilization of exploitable business data and content. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to ’place their sales proposition in front of a prospective buyer’ confident of the fact that the recipient has a propensity to buy. |
| 关 键 词: | 市场混合洞察; 企业; 语义Web |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2019-05-05：lxf |
| 阅读次数: | 71 |