图 书 馆
发现重要的新兴趋势Discovery of Significant Emerging Trends |
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| 课程网址: | http://videolectures.net/kdd2010_ungar_dset/ |
| 主讲教师: | Lyle Ungar |
| 开课单位: | 宾夕法尼亚大学 |
| 开课时间: | 2010-10-01 |
| 课程语种: | 英语 |
| 中文简介: |  |
| 课程简介: | We describe a system that monitors social and mainstream media to determine shifts in what people are thinking about a product or company. We process over 100,000 news articles, blog posts, review sites, and tweets a day for mentions of items (e.g., products) of interest, extract phrases that are mentioned near them, and determine which of the phrases are of greatest possible interest to, for example, brand managers. Case studies show a good ability to rapidly pinpoint emerging subjects buried deep in large volumes of data and then highlight those that are rising or falling in significance as they relate to the firms interests. The tool and algorithm improves the signal-to-noise ratio and pinpoints precisely the opportunities and risks that matter most to communications professionals and their organizations. |
| 关 键 词: | 监控社交媒体; 短语; 新兴主体 |
| 课程来源: | 视频讲座网 |
| 最后编审: | 2019-05-11：cwx |
| 阅读次数: | 52 |