0


民主化创新

Democratizing Innovation
课程网址: http://videolectures.net/mitworld_hippel_di/  
主讲教师: Eric von Hippel
开课单位: 麻省理工学院
开课时间: 2011-07-18
课程语种: 英语
中文简介:
如果你曾经为一款balky产品做过一次解决或改进,却发现它的性能比原版好,那么你并不孤单。 Eric von Hippel提供了多个例子,普通用户,沮丧甚至绝望,通过创新解决问题。他的研究发现创新用户可以使用各种产品:山地自行车,图书馆IT系统,农业灌溉和科学仪器。通常,制造商与这些发明保持一定的距离。他描述了乐高公司“在头灯中像鹿一样站立”,当技术娴熟的成年人发现他们可以设计自己的精密乐高机器人。 von Hippel说,用户社区出现,彼此自由沟通,推进创意,有时甚至“推动制造商摆脱产品设计”。 von Hippel认为,这种广泛分布的发明错误是一个很好的趋势,因为用户“倾向于制作功能上新颖的东西。”它不仅“为个人腾出空间”,而且还创造了产品创意的“自由公地”,并行由较少创意的制造商管理的更具限制性的知识产权世界。
课程简介: If you have ever come up with a work-around or improvement for a balky product only to find that it performs better than the original, you are not alone. Eric von Hippel proffers multiple examples where an ordinary user, frustrated or even desperate, solves a problem through innovation. His research found innovative users playing with all manner of product: mountain bikes, library IT systems, agricultural irrigation, and scientific instruments. Often, manufacturers keep at arm’s length from these inventions. He describes the Lego company “standing like a deer in headlights” when technologically adept adults discovered they could design their own sophisticated Lego robots. User communities arise, freely communicate with each other, advance ideas and sometimes even “drive the manufacturer out of product design,” according to von Hippel. This widely distributed inventing bug is a good trend, believes von Hippel, because users “tend to make things that are functionally novel.” Not only is it “freeing for individuals” but it also creates a “free commons” of product ideas, parallel to the more restrictive world of intellectual property governed by less creative manufacturers.
关 键 词: 创新; 产品创意; 知识产权世界
课程来源: 视频讲座网
最后编审: 2019-06-01:cjy
阅读次数: 25